Little Groove was founded on the desire to protect our little ones from the harsh Australian sun.

Our vision began in 2023 when we were looking for swimsuits for our newborn. We were looking for 3 things; all over coverage even for his tiny hands and feet - because these get sunburnt too, tox free swimwear and a gorgeous subtle fabric print. We couldn’t find anything without making a compromise - the beginning of Little Groove.

We have designed our range based on the principle to provide ultimate protection without compromising on style.

No more sunscreen - Our full length swim suits provide all over coverage with the option to protect the tops of their little hands and feet. Our wide brim hats have been designed with a removable neck flap for additional protection.

All Little Groove products have been designed in Australia, endorsed by the Cancer Council Australia and are manufactured from GOTS and 100 by Oeko-Tex certified fabric.